On Twitter, many are complaining that certain features are behind a paywall and only accessible through IMDb Pro. ![]() On this front, the new redesign is a welcome improvement. The lack of a mobile friendly site was a major usability problem too. In short: a complete revamp of the backend technology was badly needed, and integrating it with the IMDb platform, at least on the backend, would save on double-entry of basic movie data. Anyone using the site regularly complainedĪbout a frequent message that the site was “being updated” and to “check back Site had become clunky, with missing features and abandoned content (such as That means some of that code was SEVENTEEN YEARS OLD, including an antiquated single-user back end system written in FileMaker Pro (version 5 or 6). Much of the code base that was running up until the just-released IMDb Pro refresh was written between 20 (IMDb didn’t do many updates after the acquisition, other than remove features). When I teamed with Brandon Gray and we formed Mojo as a company in 2002, I took on the task of putting all the box office data into a database (previously it had been updated in Microsoft’s Front Page, believe it or not). So here is my take, and some context, about the resign. This indicates that whatever is missing, was intentionally not prioritized, which sheds some light on their approach - and leaves some hope that they now have a reliable platform with which to innovate new charts and content. by release date, seasonal and holiday grosses, etc.), and even some added useful information (such as noting holiday names on the chart index pages ). It’s actually amazing how much data did make into the new version (calendar grosses vs. I do hope IMDb takes some of this feedback seriously, not because of the “design” but because of what it says about their editorial focus and understanding of box office. The reaction on Twitter and the Hollywood press is resoundingly negative. Several features have been moved behind the IMDb Pro paywall, including some genre and franchise movie charts, while some features disappeared altogether including: weekly theater counts, calendar views of box office on movie pages, adjusting any domestic box office chart for ticket price inflation, among others. Eleven years after Brandon Gray and I sold Box Office Mojo to Amazon/IMDb in 2008, they finally released a complete revamp of the site, updating the design and backend so that it appears to be fully integrated with the IMDb database. In Variety’s review, chief film critic Peter Debruge called “Air” a “funny, touching Cinderella story” and the “ultimate example of the American dream.It finally happened. “Air” recounts the true story of the Nike shoe salesman who pursues NBA rookie Michael Jordan for a deal to wear their shoes. In addition to directing the film, Affleck co-stars with Matt Damon and Viola Davis. In this case, great reviews and a starry cast should help in filling seats. “Air,” meanwhile, is catering to adult moviegoers, which have been especially selective in post-pandemic times. Along with better reviews, the upcoming $100 million-budgeted animated adventure will benefit from the months-long lack of movies for family audiences. Movie” as “sheer animated fun,” writing that “second time’s the charm for Mario on film.” He’s referring to the disastrous 1993 live-action “Super Mario Bros,” starring Bob Hoskins as Mario and John Leguizamo as Luigi. Variety’s chief film critic Owen Gleiberman praised “The Super Mario Bros. It’s not clear how long the film will play on the big screen before it’ll stream on Prime Video - or what kind of ticket sales it’ll need for Amazon to count the experiment as a win.Īaron Horvath and Michael Jelenic directed “Mario,” which features a voice cast of Chris Pratt, Anya Taylor-Joy and Jack Black and follows the mustachioed plumber and friends as they prepare to stop the all-powerful Bowser from world domination. ![]() Amazon is backing the $90 million-budgeted movie, which is one of the rare films from a streamer to get a traditional theatrical release. “Air” is projected to earn $10.6 million over the weekend and $16 million to $18 million in its first five days of release.
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